If you’re still not convinced of leveraging video in your business, then you’ve got to listen to this episode. Videos are an often under-utilized tool by many sales professionals, not realizing the impact it could have in gaining your customer’s trust.
Remember, people do business with those they know, like, and trust.
Our guest today is George Thomas. He works for The Sales Lion, a consulting company for people in the marketing and sales space. George works with Marcus Sheridan, who also came here on the podcast where he spoke to us about the concept of how sales reps need to be smarketers. Essentially, you have to be both a sales rep and a marketer in today’s economy. And what best way to do that than by tapping into the power of videos.
Here are the highlights of my conversation with George: Why Videos?
Why Are People Afraid of Doing Videos?
Your Step-by-Step Guide to Get Started with Videos:
To get where you want to go, you have to know where you’re at. Go to the www.thesaleslion.com/assessment. It’s a free video assessment to help you know where you’re at in the process and which you should focus on.
Consider things like:
Check out a sample of the pre-production checklist at www.thesaleslion.com/checklist
Getting the Right Equipment:
The 4 Different Levels of Gear: Level 1: Get a $49 mic. Attach it to your cellphone. Put it on a little tripod. Shoot and go for it. Level 2: You still use your phone for the video. Use something like an app called FileMaker Pro that lets you shoot at 1080p or 4k. Throw in a road mic. Get a light kit that attaches to it. Level 3: The Prosumer – Use a video camera and a Manfrotto tripod. Level 4: Here, you’re spending on DSLR camera and Sennheiser microphones.
What Type of Content to Produce: Create content about the questions you get asked most. Instead of emailing written content about this, you can just paste a link to your video on that where you answered the question. The Climate Selling:
How Video Transforms You
You gain trust in the quickest amount of time so the consumer will give you their attention.
George’s Major Takeaway:
Get Started with this Process. Just pull up your phone and start making a video. Do it as a response to somebody in your email. Use it as your email signature. Talk about who you are for about 30-45 seconds. Just be human. Be super-human, super valuable, and zero salesy. If you want more, research if a video workshop is right for your company or sales team. If so, go to www.thesaleslion.com/video.
Maximum Influence by Kurt Mortensen
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Check out my past interview with Marcus Sheridan: TSE 078: WHY SALES PROFESSIONALS NEED INBOUND MARKETING AND TRANSPARENCY MORE THAN EVER BEFORE!
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.