We all need profitable customers, but you have to speak to their needs. Much less, how do you even find them? Today’s guest is John Dwyer, an Australian marketing genius, sales professional and entrepreneur. He will teach us some simple concepts on how to get those profitable customers that no one would want to get rid of so you can increase your sales game.
John is the Founder of the Institute of Wow, where he helps show businesses and people how they can market themselves on creating wealth based outside of price.
Here are the highlights of my conversation with John:
Why many companies neglect identifying an ideal customer:
Case Study: Marketing strategies John did for an Australian bank:
Strategies for hyper focusing on your ideal customers:
Figure out who is spending more. Categorize your customers into ABCD segments based on their spending trends. The statistics will tell it all.
Focus your complimentary offers on your most profitable customers. If you’re new in the company, do a research on your company’s sales trends. Get it from your office or your boss. Otherwise, wing it for 2-3 months and once you have data, that’s going to set you on the right path.
John’s Major Takeaway:
Dig into your data since the statistics will tell it all. Message the market match.
Get in touch with John on www.theinstituteofwow.com and download a whole bunch of their free reports.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.