People buy based on emotions. But how can you tap into the emotions of your clients in a way that helps them make an informed buying decision?
Today’s guest on Sales From the Street is master storyteller, Steve Heimerman, who shares with us some insights into how you can utilize video to drive results through emotions. Steve is the Founder of Tilt Motion, a video production company that tells stories of video engagement.
Here are the highlights of my conversation with Steve:
Steve’s coolest sales experience when he was the customer at a car dealership
Why emotions are powerful when tapping into your buyers:
How to tap into people’s emotions when creating videos:
Figure out your main message. What kind of video do you want to create? Learn more about the actual story.
Be a good listener and figure out what they’re struggling with. And that struggle is a story. Learn more about the person as an individual and develop that relationship.
Be wide open in going through the process. You can use any kind of emotion but figure out the clever way to tell your story.
Steve’s Major Takeaway:
Video is the future. Have a video strategy or you’re falling behind. 64% of consumers are more likely to buy a product after watching related videos. Videos are highly effective and easy to share. It’s all about the storytelling.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.