Today, we’re giving you a glimpse of what’s happening in our mastermind group, the TSE Hustler’s League. In this session, we focus on messaging, which is something a lot of seasoned salespeople and entrepreneurs are having a tough time with.
In this part of the training, I emphasized the importance of messaging when you’re selling as well as some strategies that have worked effectively.
Here are the highlights of the episode:
Strategies for effective messaging:
One of the common mistakes people make when it comes to messaging is that they convey a message according to what they want to hear instead of what the customers want to hear. The best way to create your messaging is to go back to the interview.
Find out what their main challenges are. Find out how they’re making money and what’s holding them back from increasing their output by 5%.
Once you find out what things they want to share, use their own words towards them. Then you’re speaking their language.
Interview 5 of your ideal customers and craft your message around them.
Now think about the last person you spoke with that was your new prospect and ask yourself these powerful questions:
Today’s Major Takeaway:
Here is an assignment for you. Find at least 5 of your best prospects and find out why they purchased from you and what made them go to the next level with you. Then tweak your message in a way that resonates with your ideal clients.
People Buy You by Jeb Blount
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.