The time has come to bring some changes to The Sales Evangelist podcast. The TSE podcast has been around for six years and over time, we’ve been mentioned in a number of magazines including Yahoo Finance, Entrepreneur, Huffington Post, Forbes, HubSpot, and others.
This all goes back to you for sharing the content with your friends and for helping us grow over the years. The podcast continues to evolve to adapt to the needs of the industry. Starting this October, there will be a couple of changes to The Sales Evangelist Podcast.
The podcast has been around for a long time and it’s because of your support. We kept on going and pushing forward because we have the passion and drive for it. The TSE podcast started with two episodes a week: one 10-minute tip and one with a sales expert who’d give us advice. We then jumped to doing podcasts three days a week and later on, to five days a week. The team grew and the quality of content improved.
We started without getting paid but in time, opportunities and sponsorships came along.
The six years presented great chances to learn from the best in the podcast industry and I’ve had the privilege of emceeing the Podcast Movement, the world’s largest podcast gathering. I met many podcast leaders who are very successful in the podcast space. The interaction taught me to keep improving the quality of the content to differentiate from the stiff competition in the industry.
The stats and community have spoken. The majority of listeners listen to two or three episodes a week, saying that they don’t have time and there are too many to keep up with all the episodes produced.
We have decided our episodes from five a week to three a week. Of the three episodes, two of them will be 30 minutes long and will include guests. The Wednesday episodes will be 10 minutes long and will be a little different. You can send in your questions, concerns, and challenges, and we will address them in the podcast. It is also a miniseries with a combo of interview, journalism, and storytelling. This will start in October and the first series is about the Accidental Seller and why 41%-43% of salespeople fell into sales. The next series will be about some of the most successful bestsellers in history and what made them so compelling.
The episodes will go live on Monday and Friday mornings at 2:30 AM EST.
Our friends from Australia can listen to the podcast after they get off of work. Our listeners in Europe can get access to it a little bit earlier. As for our great listeners from California, you can have your early morning grind while listening to our podcast.
The podcast will also have a new look starting this October.
We’re putting more focus on the storytelling aspect and research for our podcast. You can listen to the episodes on Pandora, Spotify, Stitcher, Google, and iHeart.
The websites will also have some changes. It will be easier to receive a notification whenever a new episode loads. You can also opt-in to get emails and recaps of your favorite episodes.
In time, we’ll also dive into YouTube. We are planning on repurposing our content to put it on YouTube.
You’ll start seeing these changes starting this week. You’ve all helped us grow and we want to know your thoughts. Don’t hesitate to connect with Donald via LinkedIn, Instagram, Twitter, and Facebook.
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If you find yourself stuck in your traditional sales job and you’re looking for new ways to increase your sales, I challenge you to think outside the box and get out of your comfort zone. And one way to do this is to consider doing a podcast or become a podcast guest.
Today, Tom Schwab shares about how you can grow your business through podcast. Tom is the author of Podcast Guest Profits: Grow You Business with a Targeted Interview Strategy. Tom is the Founder of Interview Valet, a premium podcast guest marketing agency that helps people get their message out as a podcast guest as well as connect them with people who could be their ideal customers.
Four years ago, I started The Sales Evangelist on the side as I had a full time career doing traditional sales. Today, I am now doing podcasting full-time so listen in to find out how you too can leverage the power of podcast.
Here are the highlights of my conversation with Tom:
Benefits of a podcast:
How to utilize podcast to generate leads and increase sales:
The interview is just the fuel but what you need is the engine (which consists of these 6 steps) to turn that fuel into business results.
Find the ideal podcast that has your ideal customers. There are 350,000+ podcast out there but there is always a niche for each person. Niche down and find out who you want to be speak to and be very specific. Consider both the psychographics and demographics. Start to think of what podcast they could be on.
If you’ve already got prospects, ask what podcasts they like. Check out the New and Noteworthy section of iTunes. Do a Google search of your topic and the podcast.
The worst sales call you can make is one that is totally cold and has no value to the person you’re selling to. So make sure you and the podcast host are a good fit. Make sure it’s not a cold pitch by focusing on what you can help them with and what you have for the audience. Your goal in being on a podcast is to make the podcast host look like a genius for having you on because you shared so much value.
Before reaching out to the host, listen to a few episodes and figure out what value you can offer them. Leave them a rating and review. Share their content. Write some comments. Do that for a week or two before reaching out.
Know who the audience is and who the host is. Know the questions to be asked. Help the host prepare for you. Give them a one-page brief sheet that gives them your bio or some questions they could ask. Give a link to your LinkedIn profile or a talk you did. IN short, make it easy for them to have a great interview with you.
Talk about the different things on your site to get people from being listeners to visitors to leads by giving resources like infographics or a 30-minute training. Give them a way to go to your page.
How can you move them to the next step from being listeners to visitors to leads? Put yourself in the listener’s spot. Most people don’t want another newsletter so make it easy for them. The best way to do this is to send people to a dedicated landing page. What you want to make sure is you want to give them a good experience when they go there.
This is how you and supercharge your interviews. This is new content for people who just found out about it. Once you start promoting episodes, you’re much more likely to get on other podcasts. When people get to the landing page, there would be three ways for them to say yes. Not everybody who listens to your podcast is ready to engage with you so give them a little yes, a medium yes, and a big yes.
Tom’s Major Takeaway:
If you’re listening to this then you already know how powerful podcast is. You know that your ideal customers are going to listen to podcasts in the future. The only question is, are they going to be listening to you or your competitors? Take advantage of the power of podcast as a host or as a guest. Connect with your customers on podcast
Get connected with Tom on www.interviewvalet.com/tse
Listen to my previous interview with Tom on TSE Episode 240: Learn How Podcasts Can Increase Your Sales
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Today’s guest is Tom Schwab and he shares with us another interesting side of the sales spectrum. In fact, it’s something not too many salespeople or entrepreneurs have even thought about.
If you haven’t yet harnessed the power of getting on podcast interviews as part of your sales strategies, then you’d probably consider doing so. It’s a great, new way to start your year with a bang! Being that figure of authority. Being that expert that your customers will look upon.
And if high conversion rates are what you’re leaning towards for this year’s goals, you better get started with getting on podcasts. Right now.
Here are the highlights of my conversation with Tom:
Why podcasts are important in getting your ideal customers:
How to find the ideal podcast for you:
Be very selective on who you want to work with. Define who your dream customer is, who will be a lifetime customer, and an advocate. Then you will know what to say to them, what their pain points are, and where they hang out.
Ask them which podcasts they find to be engaging.
This way you get more credibility and your customers will see you as an expert.
Go to iTunes and break it down by category. Search keywords.
What do you do to not come off as a spammer?
Listen to the podcast first to see if you’re a good fit for it.
Leave them a review on iTunes so they will know who you are. Connect with them on social media. Build a relationship.
Make it very brief. Put on a one-page pitch sheet at the end (bio, picture, contact information). Go to tmschwab.com/tse to check out what a pitch sheet looks like. Once you’re on the show, make the host look like a genius for having you on.
6 Steps to Selling a Product Online:
Get people the opportunity to know, like, and trust you. Tell the story behind the product and the problems you solved. Don’t sell but give them the opportunity to get to know you.
Give them something to move them towards your call-to-action. Take them from being a listener to being a visitor.
Show them trust seals or things that make them feel welcome and that they’re on the right page. Then you can put some of the offers and get leads. Sometimes the host is your best customer.
Even if you don’t have a website, you can get up to 10 free welcome landing pages where they will automatically email you the leads.
Tom’s Major Takeaway:
Getting on the podcast is what everybody focuses on. But it’s the process that does the magic. Do the process over and over.
Tom leaves us with his favorite quote by Derek Sivers:
“What’s ordinary to you is amazing to me.”
Check out different strategies on Tom’s website by visiting www.tmschwab.com/tse and learn how to grow your business as a podcast guest turning listeners into customers.
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