We use Zoom to power The Sales Evangelist Certified Sales Training, and it enables us to help sales reps and sales teams improve their skills, find the right customers, generate effective activities, establish successful strategies, build strong value, and close more deals.
Zoom is a powerful video platform that makes it easy to communicate with people all over the world in a matter of minutes. It powers webinars, video conferencing, and video phone calls.
In the early days of The Sales Evangelist, we used Go To Meeting for our conferencing and demonstration needs. It was the Kleenex of the industry.
Skype was available but it was mostly used for personal needs, like friends and family members looking to stay connected. Eventually, it was bought by Microsoft, and we tried using Skype Business for our podcast interviews. Though the audio quality was ok, the service frequently dropped calls. Additionally, because there was no way to record, I had to incorporate a third-party app to save our interviews.
Around this time, a guest came on the show and shared his experience using Zoom. His company did all of its recording with Zoom and they liked that it integrated with a lot of other tools the company was already using. I was skeptical, but when I started my research, I discovered that a lot of other industry folks were using it as well.
The audio quality was great and it didn’t generate a lot of background transformer-type noise. Other tools like Google Hangouts and join.me emerged, but they were clunky and complicated for the customer who was logging in.
Perhaps most importantly, Zoom was free to use. It didn’t have the same capabilities as the robust premium account, but I could log in and talk to someone for 45 minutes, or invite up to 100 different people to join me on a call. Eventually, I discovered I wanted access to the premium tools, and it was easy for me to transition to a paid account, as well as being cost-effective for a small business.
Zoom offered high-quality HD video recording that I could record to my cloud account or use on my YouTube or social media channels. I could also connect it to Dropbox.
It integrated easily with Slack, which made it easy for me to communicate internally with my team. Zoom also integrated seamlessly with Salesforce, Google Drive, Gmail, and Blackboard. In some cases, the connection requires Zapier, and in others, the tools connect directly.
Zoom offers powerful educational capabilities as well. If I’m giving a demonstration, I can use the tools to underline or highlight important things, which gives the buyer complete interaction. Screenshare is an option, of course, and you can even use your cell phone. Screen shares work either plugged in or via wifi and Bluetooth.
People buy after they recognize value. Engage your prospects by teaching them something they didn’t know before. Zoom allows you to accomplish that despite the fact that they are sitting in China and you’re in Milwaukee.
Zoom is a powerhouse that beats the pants off the big-name providers in the industry. If you’re planning to renew your GoToMeeting account, check out Zoom first. I’m not getting any money from them for doing this. I simply use Zoom daily and it’s perfect for the work that I do.
Zoom Rooms allow you to gather multiple people on a screen, and the company is hosting a conference called Zoomtopia this October. Zoom is pushing the boundaries of connecting people, and the company continues growing.
Even for the technologically-challenged people in our lives, Zoom works well because it’s user-friendly.
Check out Zoom.us for more information about video conferencing for your organization.
If you haven’t connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I’m sharing there. I’m fairly easy to connect with. Just comment on something about my podcast. Send me an email.
You’ve heard us talk about the TSE Certified Sales Training Program, and we’re offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group.
If you and your team are interested in learning more, we’d love to have you join us. Call (561) 578-1729 to speak directly to me or one of our team members about the program.
This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You’ll receive real-time alerts anyone opens an email or clicks a link.
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I truly appreciate you and appreciate your reviews and your subscription, and your willingness to tell your friends and anyone you know that’s in sales about the podcast.
On today’s episode of The Sales Evangelist, we talk about the importance of trust and the relationships and connections the result when we build it.
Once we realize the importance of connections, we get busy connecting with everybody. We connect with everyone in our industry and everyone in our Gmail.
And though we’re connected to a lot of people, we don’t regularly communicate with most of them. They’re simply connections.
But connections don’t necessarily translate into business.
In fact, we all have people in our lives who are important to us, but who we wouldn’t recommend to a trusted partner. We don’t want to recommend them because it will be on us when it goes bad.
Instead of working to get a huge number of LinkedIn connections, focus on building genuine connections with people you actually communicate with.
Call them. Email them. Share an article you think is relevant to them. Congratulate them on important events. Text them. Focus on personal touches.
Simply being connected on LinkedIn won’t generate revenue for your company, and your connections on LinkedIn won’t automatically turn into trusted allies.
You must build trust and become a trusted advisor.
We frequently talk about the fact that people like to do business with other people.
How can you create a personal touch?
Set time on your personal calendar to connect with people on LinkedIn. Respond to your new requests or send personal messages. Go alphabetically each day if it helps you break it into smaller pieces.
Instead of reaching out to people purely to sell them something, you’ll be building value. There’s a difference between connections and spam.
Share educational information like microblogs or other content you’ve created. When people see that you’re active and generating valuable content, they’ll begin to trust what you have to say.
Find out what’s important to the people you’re connected with. Keep their information in the back of your head and watch out for new connections who might be a good fit for your existing connections.
If you know of a company that is hiring and you know of a good prospect, ask if you can make an introduction.
Focus on the simple things that will help your prospect be successful.
This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach and it allows you to set it and forget it. Your prospecting will never ever be the same.
We’ll use prospect.io in the upcoming semester of TSE Hustler’s League to focus on prospecting. We’ll give you insights and tools that will help you gain new customers. In addition, we’ll provide training and strategies that you can implement today to ensure constant flow in your pipeline.
Check out our new semester of The Sales Evangelist Hustler’s League. We’re taking applications for the semester beginning in January, and we can only take a limited number of people.
This episode is also brought to you in part by Maximizer CRM, personalized CRM that gives you the confidence to improve your business and increase profits. To get a demonstration of maximizer, go to the sales evangelists.com/maximizer.
Click on the link to get a free demo of what Maximizer CRM can do for you. It integrates your marketing campaign as well as your CRM, and it works whether you’re a small organization or a large one.
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Every sales professional knows the challenge of convincing a customer to choose your organization over your competitors’. We all understand the value of learning to communicate in order to be successful in business.
On today’s episode of Sales From The Street, Thomas Chambers shares the challenges he faces in his role as VP of sales for a yacht brokerage. He discusses the need to communicate often with customers and sales agents, and his belief that there’s no such thing as too much communication.
In Thomas’ industry, the sales agents are 1099ers: independent sales reps who “eat what they kill.”
Sometimes, though, agents put a lot of work into a transaction and get nothing from it because the loan doesn’t close for some reason.
He compares his industry to the real estate industry, in which sales don’t happen in a day. In fact, the entire process can take 6 months to a year.
There’s a balance, then, to keeping employees accountable to their goals, and encouraging them when they struggle. They have to keep their eyes on the long game, and develop patience and perspective.
Because half of Thomas’ employees are in different locations, he instituted weekly sales meetings to keep everyone on the same page. It gives his team a chance to discuss pipelines, boat listings, marketing initiatives, industry events, and relevant news.
The meetings give his agents a chance to communicate consistently, and to provide feedback.
The meetings have increased his agents’ trust in his leadership and grown the relationships.
He also prefers sharing ideas as they occur to him rather than waiting for their weekly meeting. Additionally, he is able to help them focus on increasing their online footprint.
As a result of their collaboration, many of his agents have started their own YouTube channels and improved their online presence.
There’s a reason I continue suggesting the book, Stop Selling & Start Leading: How to Make Extraordinary Sales Happen from our sponsors at Wiley. It’s a fantastic blueprint of all the things buyers say they expect from sellers and want from sellers.
I’m so convinced of its message that I’m offering a free excerpt of the book so you can check it out.
Leave us a review wherever you consume this content and share it with someone else who might benefit from our message. If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode.
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Before you make any attempt to respond to a lead, or to qualify a lead, or certainly to sell something, you must remember that he is a person just like you.
Who is he? Where did he come from? What challenge is he struggling with right now? What’s going on in his personal life?
Sales professionals must not think of the people around them as simply prospects or leads or people who have money.
If we approach them as humans, we can either persuade them to make a decision or help them persuade themselves to make a decision.
We can do that by personalizing outreach and personalizing each contact we have with them so that we’re providing value and helping them to solve problems.
I recently reached out to a lead and we connected to determine whether The Sales Evangelist Hustler’s League might be a good option. We spent some time getting to know each other. I learned that she had left sales to raise a family and was returning now that her children were grown.
Ultimately we determined that this semester of Hustler’s League might not be a possibility for her.
A couple of days later, she emailed me to tell me a story about how our conversation impacted her family. Her son, who has generalized anxiety disorder, suffered his worst-ever panic attack, and my friend and her husband had to go meet him to drive him home.
On the ride home, she told him about our conversation. He pointed out that I had made her feel involved in The Sales Evangelist even though she hadn’t joined. It prompted her son to consider contacting the people who operate a podcast that he enjoys.
She pointed out that our interaction gave him hope.
I share this, not to toot my own horn, but to illustrate that the people we’re dealing with have sons, daughters, dogs, cousins, and challenges.
If you aren’t as successful as you’d like to be at closing deals, you may be struggling to build value. Check out The Sales Evangelist Hustler’s League to connect with other sellers of all levels. You’ll have a chance to learn and grow, and be more successful.
If you like the content here, subscribe to the podcast and leave us a review wherever you consume our content. Tell others about it so they can benefit from it as well.
We want you to be happy, to find more prospects, to build stronger value, to close more deals, and to do big things.
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Sales professionals rely on communication but many don’t realize how powerful nonverbal communication truly is. On today’s episode of The Sales Evangelist, we talk to Tom Payne about the power of charisma and how we can use it to prospect and sell more effectively.
Charisma consists of both verbal and nonverbal communication.
Because we interpret nonverbal cues subconsciously, nonverbal communication is far more powerful: we transmit information to other people without even realizing it. Those people, in turn, read our nonverbal cues without realizing it.
If we tell use words to tell a prospect one thing, but our nonverbal cues communicate something different, the prospect will trust our nonverbal cues over our verbal ones.
You must balance the two aspects of charisma: strength and warmth.
Strength communicates an ability to help. Warmth communicates a desire to help. If you’re too warm, you may seem weak. If you’re too strong, you’re intimidating.
When you balance strength and warmth, the results can be almost hypnotizing.
Studies show that 70% of people can identify the winner of election simply by looking at the candidates’ photos for one second. Researchers asked participants to choose the more competent candidate, and they were successful 70% of the time.
Tom’s book Selling With Charisma will teach you about the most charismatic people in the world, and how their ability to control their nonverbal behavior allows them to succeed in their work.
Join us in April for the next semester of The Sales Evangelist Hustler’s League. Whether you’ve been selling for 15 days or 15 years, we’ll focus on how to build value so you can find more leads and close more deals.
Drop me an email if you have additional questions or want more information.
You aren’t the only one fighting for your prospect’s attention; she probably doesn’t even know that you exist yet. So how can you use a targeted approach and an outreach cadence to grab her attention?
In today’s episode, we discuss the importance of using cadences and multiple platforms to create a targeted approach to grabbing your prospects’ attention.
Your prospect has a million different things competing for her time: Facebook, mail, social media, television. She is bombarded with advertising.
Don’t allow your ego to get wrapped up in the outreach process. Don’t assume that she isn’t responding to you because she doesn’t like you.
What can you say to grab her attention?
Don’t assume you’re annoying her by contacting her more than one way.
There’s a reason political campaigns use mail, email, billboards, social media, television and phone calls. They want to be where the people are.
Your goal should be to have an outreach sequence that spans a period of time. You might, for example, have an email sequence that includes sending 5 emails over 14 days.
The sequence will look different for each company, but it will include a variety of contact requests across a variety of platforms.
Those methods will allow us to initiate a conversation that may lead to a sales opportunity.
Conversations at parties begin with small talk; getting to know the person you’re talking to.
Outreach should look exactly the same.
We should begin by making a connection via email or social media, and then seeking to continue the conversation elsewhere. Perhaps we provide value or learn more about the prospect.
Tha goal isn’t to immediately let her know that I sell something that she should buy. It might require 5 conversations to finally reach a discussion about the product or service.
Sales professionals have a tendency to view relationships with the end in mind, but we must get to know people before we ask them to marry us.
Check out The Sales Evangelist Hustlers League at thesalesevangelist.com/hustlers. It’s an online group coaching opportunity designed to help sellers of all levels improve their skills and learn from other sales professionals.
We’re beginning a new semester in April and we’d be honored to have you join us.
Did you know that leaders spend 80% of their time in communication either written or verbal? Unfortunately, communication is a very important area in selling that is becoming a lost art. Barney Kramer is on the show today to share with us insightful tips to help improve your communication as a seller.
Barney Kramer has taken his sales experience up another notch as he helps people become leaders by mastering the six core competencies leaders have done for years. Barney has launched his national online learning system in order to extend his reach.
Here are the highlights of my conversation with Barney:
Strategies to turn communications into profits:
If you can’t trust them, you can’t communicate with them. If they don’t return your phone calls, if they ask you to call them and then you can’t connect, that just means you can’t trust them. You would not want to do business with people you can’t communicate with.
When you begin to realize that your real role in life is to help others, you start to get the rewards from doing that.
One of the reasons customers never do business the second time with you is you never bother to call them back.
If you say you’re going to do something, do it. Do it from both sides of the line. Courtesy makes all the difference in the world. If you’re going to be busy for a while, inform them that you are.
Be honest with them. Set the expectation that you can be open with them as much as they can be open with you if at a certain point either of you realizes that you’re not a good fit.
Enunciate your words in a way customers can understand you. Research says that when you’re talking very fast, somewhere between 14 and 16 seconds, your mind will shut down and begin to process what it’s heard and it can’t continue to process anything new and there’s no way to override that. You can’t figure out how you can help customers if you’re too busy talking.
Barney’s Major Takeaway:
See how good you can get at listening to what the other person is really saying. Go past just the words to see the content and their feelings. The better you get at listening, the better you’ll be in sales as well as everything in your life.
Connect with Barney thru email at firstname.lastname@example.org.
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